There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available. 

You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses. In fact, 38% of the internet already uses WordPress!

Why? There are several reasons. Let’s take a look!

WordPress is Free & Open Source

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As a business, you need to do more with fewer resources every day. Having a website builder that is free and is consistently updated by developers around the web is ideal.

Many free options are wimpier versions of a paid product, but that’s not the case with WordPress. The free platform and the hundreds of free themes are robust, come with great features, and are endlessly customizable. 

Sure, you can pay for a specific website theme if you want to, or you can hire someone to create a customized WordPress website for your business. But those are up to you — you can also create your website completely free.

It’s Easy to Install WordPress & Themes

Most hosting providers, such as SiteGround or BlueHost, offer free WordPress installation with the click of a button. All you have to do is set up your hosting plan, click the button to install WordPress, and you’re up and running.

You can definitely spend hours exploring the features of WordPress and uncovering the aspects that will help your business excel. But the initial installation of the framework is extremely simple. 

It’s also easy to install most free themes. You can search for themes within your WordPress website. Simply go to the menu and select Appearance —> Themes and click the Add New button. This will show you lots of themes from WordPress.org and once you find the one you want, you can install it directly.

If you choose to download a theme from another website, you can install it by going to the Appearance —> Themes menu, clicking Add New and then clicking Upload Theme.

WordPress is Simple to Use

A WordPress website is easier to use than many other options. You don’t have to know any coding or HTML. Everything you need to do to create your website is intuitive using the built-in website builder. 

The visual editor allows you to see how things will look when you publish the site live. The sidebar will have all of the menu options you need, and if you hover over a setting, there’s usually a popup bubble that tells you what it does.

The design features are user-friendly as well. Simply drag and drop elements onto the page, change colours, and enter new text. Everything will appear as it would if you were a website visitor, making it easy to decide between design options.

You Can Track Your Metrics With Google Analytics

When you have a small business it’s essential that you know exactly who is visiting your website and where they come from. Google Analytics is a powerful and free analytics tool that allows you to do exactly that.

The great news is that Google Analytics integrates very easily with WordPress. WordPress is also naturally SEO-friendly. There are a lot of features that make it easy for you to structure your website in a way that is perfect for both Google’s web crawlers and your human audience. You can add permalinks, easily enter meta tags and headers, optimize images, and more.

With the SEO-friendliness and the ease of tracking your results through Google Analytics, it’s no wonder WordPress is so popular with small businesses!

There are Plugins for Any Feature You Need

Did you stumble across something that you need WordPress to do, but it’s not available in the normal platform? Don’t worry, there’s a plugin for that! 

Whether you want to improve your website security, monitor comments and avoid spam, or improve the SEO of each page, you can find a plugin to make it simple. You can also use plugins to get e-commerce for your website so you can sell products and services directly through your website.

Not sure what plugin you need or how to make it work? Don’t worry, there’s a huge support community available for WordPress users. You can check out the support page at WordPress.org or visit any of the high-quality WordPress blogs available.

Are You Ready to Get Started With a WordPress Website?

Having a WordPress website is the best way to get a low-cost, feature-loaded website that’s easy to use. You won’t have any trouble designing it and your visitors and Google’s crawlers won’t have any trouble understanding it.

Even with WordPress, there are plenty of reasons not to design the website entirely by yourself. Maybe you don’t have the time or expertise. Or, you might not want to maintain it yourself.

That’s where we can help. Contact us for assistance creating an optimized, high-converting website today!