SEO stands for Search Engine Optimization. SEO services in Canada will make your website highly relevant to your target audience so that Google will rank you highly in search results by those users. This may include using specific keywords, having fresh content, and more.
Effective SEO can help your website not only rank more highly in Google but also draw in ideal leads and ready-to-buy customers much more affordably than traditional advertising.
If you’ve been in business for decades, congratulations! You might be starting to think about next steps in your business and your life.
If you’re looking to sell your business in the near future, you definitely need SEO. When a prospective buyer looks at your company, they’ll value it based on several factors. Google ranking is a significant element. You may have long-term customers, but it’s possible they are loyal to you and wouldn’t stick around for a new owner.
If you plan to continue your business or hand it to a new generation, you still need SEO. Anytime anyone looks for a product or service, they use Google to do it. Being optimized will help set your business up for stability, growth, and expansion for many years to come.
SEO is not a quick fix — instead, it’s a powerful long-term strategy. We ask our customers to commit to 12 months at a time so that we can ensure you see the results you’re paying for. There’s no point in making the investment if it doesn’t bear fruit!
We’re as committed to you as you are to us. You’re in this for the long haul and so are we. We’ll give you regular reports on your progress, and you’ll be amazed at the return on investment you’ll see.
It depends on your business needs. Your physical location, the level of competition in your industry, and how many keywords you want to rank for all play a part in the cost of SEO services. We put a customized package together to position you to succeed.
1. WHAT METRICS DEFINE “SEO SUCCESS” FOR YOU?
You can define SEO success using the following metrics:
- Organic targeted traffic
- Increase in leads connecting with your business
- Growth in sales
Not all traffic is good traffic. We work hard to attract people to your website that are interested in buying your products and services. We also design your website to boost conversion rates so you can make more sales.
2. HOW LONG WILL IT BE UNTIL WE CAN EXPECT TO SEE SEO RESULTS?
Search engine optimization is a long-term process. A high-quality SEO expert in Canada can generally help you get results within the first six months, but it can take a year or more to see the big changes you’re hoping for.
Remember, our goal is to make your website a 24/7 sales agent that people are drawn to. When that happens, you’ll see an improvement in sales and profits that will be worth the wait. At Local SEO Search, our hope is to partner with you over the long term to help you succeed.
3. HOW ARE KEYWORDS AND SEO RELATED?
When you use SEO to attract your target audience, you want to speak the same language they do. This means using the same words and phrases on your website that ideal customers enter into Google’s search box. These words and phrases are your SEO keywords.
When you have the same keywords on your website that people search for on Google, it’s natural that Google would rank you highly in search results. You’re showing that you’re a highly relevant resource for those users. Using the right keywords also helps you relate to your audience and shows you understand their needs.
4. HOW DO I KNOW WHICH KEYWORDS WORK FOR MY BUSINESS?
There are four steps to choosing the right keywords for your business:
- Think like the customer. What types of words or phrases do they use to search for your product or service? What needs do they have?
- Use Google’s Keyword tool to target relevant keywords that have good volume and moderate competition
- Focus on long-tail and local keywords to attract ready-to-buy local customers
- Analyze your results and adjust your optimization as needed
5. HOW DO YOU CONDUCT KEYWORD RESEARCH?
There are several ways to conduct keyword research:
- Use Google’s keyword research tool for free
- Purchase paid keyword tools to help you target the best ones
- Focus on keywords that are relevant to the topics you target
- The most valuable keywords are those that customers use when they are most ready to buy
- Test and measure your results
When you take these steps, you’ll have valuable keywords that help you draw in the right traffic and boost sales.
6. WHAT TOOLS DO YOU USE?
At Local SEO Search, we use a variety of tools. For instance:
- Google Analytics and Search Console
- Google Keyword Planner
- Screaming Frog
To use these tools well takes experience and expertise. Our in-house experts provide both, which is why we are a top SEO company in Toronto.
7. HOW DO YOU REPORT ON PROGRESS AND WHAT DOES IT LOOK LIKE?
The bottom line for all digital marketing, including SEO advertising, is how well it’s working. No SEO management company should hide progress reports from clients, and we are fully transparent.
We offer a monthly ranking report to every client so you can see how your SEO is progressing and how your traffic and leads are growing over time. This report shows each keyword and whether it moved up or down in the last month.
Local SEO Search can also provide an overall report comparing progress from your first month with three months and seven months in. Finally, we provide an annual report for every client.
8. WHAT DO YOU NEED FROM US TO BE EFFECTIVE?
The most important element, which we work hard to maintain, is trust. As your SEO experts, we will access every section of your website in order to detect and fix errors as well as optimize for specific keywords.
We also need timely approval of new content, such as new web pages and blog posts, when we send it to you for review. The more quickly new content is approved and uploaded, the better your website will do.